Friday, July 17, 2015

The bold voice of Ramanathan...in Radio Ads...

 "India,Ilangai,Malaysia,Singapore mudhaliya naadugalil makkalin peraadharavai petradhu, Gopal Parpodi..Parkalai Muthu Pol Prakasikka seivadhu Gopal Parpodi...." 

One may be familiar with this advertisement of Gopal toothpowder if he had listened to Radio Ads broadcast in Vividh Bharathi in the 70s. This was the first Ad to be broadcast when Vividh Bharathi, was started by All India Radio, Madras in the 70s. It was so popular because of the commanding voice over by Mr. S Ramanathan that Mr. Cho Ramaswamy imitated it in his stage play Muhammed Bin Tughlak. Fans of Vividh Bharathi, Madras, can never ever forget this Ad nor the bold voice of my father, Mr.Ramanathan... The Ad was made by L.R.Narayanan of L R Swami (Building).

Mr.Ramanathan was not only lending his voice to Radio Ads but was also producing many Ads for the Radio for various consumer products.

The main reason for his being popular among Ad agents was his bold voice, apart from his diction and pronunciation in Tamil as well as English. He had the ability to speak English like an Englishman and also like an American as he was well versed in both the accents...